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CASE

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Abrindo Portas

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Criada há 15 anos (antes da joint venture Cosan – Shell), a Fundação Raízen está próxima das comunidades onde a Raízen atua, oferecendo educação, qualificação profissional e inclusão social.

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Vídeo Teaser da Campanha

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A Raízen buscava fortalecer a percepção de valor agregado pela Fundação Raízen à marca da empresa no processo de conquista de novos franqueados de Postos Shell.

Para isso, criamos a campanha Abrindo Portas, mesclando conteúdos de Audiovisual e de Live.

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O que desenvolvemos:

Conceito, Roteiros, Conteúdo Audiovisual, Ação de Live.

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